How to properly clean your ears

Q: What do your ears and your oven have in common?

A: They are both self cleaning
It’s true! Your ears can clean themselves with the help of cerumen. Cerumen, the medical term for earwax, forms in the outer one-third of your ear canal, naturally migrating out of your ear with jaw movements, such as talking or chewing, to naturally clean your ears. Earwax is also thought to have protective, antibacterial and lubricant properties. Wax protects the ear by keeping debris away from the eardrum. Inserting ear cleaning or wax-removal tools can potentially push the wax further down the canal, thereby causing harm to the wall of your ear canal or eardrum. Removing ear wax can also make your ear canal feel dry and itchy because of the natural lubrication it provides.

Is it ever okay to clean your ears?
Despite the wide array of removal tools sold over the counter, the American Academy of Otolaryngology- Head and Neck Surgery Foundation (AAO-HNSF) believes that under ideal circumstances your ears will never need to be cleaned: “Unfortunately, many people mistakenly believe that earwax should be routinely removed for personal hygiene. This is not so. In fact, attempting to remove ear wax with cotton-tipped swabs, bobby pins, or other probing devices can result in damage to the ear including trauma, impaction of the earwax, and changes in hearing. These objects only push wax in deeper, and can block the ear canal entirely.”

How to help avoid earwax build up:
If your ears tend to produce a great deal of earwax, you can help prevent build up and impaction by using a softening agent once a week. Drops like Debrox and Murine are sold over the counter and can soften wax by allowing it to come out on its own more easily. If you feel most comfortable leaving removal to the professionals, you can schedule wax removal every 6 to 12 months with your doctor or hearing professional.

NOTE: If you have tubes in your ears, a hole in your ear, diabetes, or a weakened immune system you should contact your physician before attempting to remove wax on your own.

Signs of an impaction (earwax buildup):
An excess build-up of earwax can lead to impaction and other unpleasant symptoms including pain, infection, decrease in hearing, itching and more.

  • If you notice pain, fullness, or a plugged sensation in your ear you should see a professional to rule out wax impaction.
  • If wax blocks your ear canal you may notice a decrease in hearing, ringing, itching, odor, or an increase in coughing.

A professional trained in earwax extraction can use suction, a curette, microscope or irrigation for removal. Manual removal may be used if the ear canal is narrow, the eardrum has a hole in it, or there is a tube in the ear drum. Individuals with diabetes or weakened immune systems should be especially careful about wax removal.

Hearing aids and earwax
Earwax can wreak havoc on hearing aids. Some hearing aid wearers report an increase in earwax production when they begin wearing hearing aids. Hearing aids can stimulate the glands in the ear canal to produce more wax and block the normal migration of wax from the ear canal. More importantly, earwax can clog a hearing aid’s microphones and receivers, impairing quality and performance. This is why cleaning and maintaining your hearing aids is so important. Your hearing care professional will demonstrate how to properly clean and maintain your hearing aids. Find a NuEar hearing care professional today!


This blog originally appeared on by Dr. Beth McCormick.


Know Someone with “Selective Hearing”?


Is it really “selective hearing” or is it hearing loss? We’ve often heard the “selective hearing” excuse, so next time someone uses it, put them to the test. Literally.

A hearing test will clarify once and for all if their hearing loss is selective or real. Find a NuEar professional near you to schedule an appointment!

This cartoon and blog originally appeared on

Benefits of Two Hearing Aids

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Our ears were engineered to work together to allow for the best possible hearing and understanding. Binaural listening is impaired when one experiences a hearing loss in one or both ears.

When a hearing professional finds a hearing loss in one or both of your ears, it’s always better to get two aids, even though it may be less expensive to get just one. One hearing aid alone cannot provide the same ear-to-ear experience as two and will not offer the user the same listening experience. Two hearing aids will also enable easier audibility and directional sound detection.

So what are some of the benefits to wearing two hearing aids?

  • Fuller, more natural listening experience – The world is meant to be heard in “surround sound” and two hearing aids help provide fuller and richer sound for a more natural listening experience. The brain requires input from both ears to hear the world in “surround sound” and using only one hearing aid when two are needed impairs your auditory perception of your surrounding environment.
  • Easier processing of sounds and speech through auditory and cognitive systems— Your ears are designed to work together and binaurally process sounds, and your brain’s two halves also work together to create auditory intelligence. Each ear is responsible for sending unique signals to your brain, and each signal is received differently and affects perception and understanding. In short, your ears and brain work together to create a precise definition of the sound you have just heard, and when only one ear is working to send signals, it can take longer to understand the sound or it can alter the perception of the sound itself.
  • Volume Reduction—When hearing loss occurs, many find themselves turning up the volume on the radio or TV. Wearing two hearing aids eliminates the need for loud volumes and consequently helps reduce your exposure to unsafe listening levels when enjoying radio, movies or music.
  • Tinnitus Management—Hearing aids are often recommended for helping to manage tinnitus, many are equipped with tinnitus specific technology or masking capabilities. Using one hearing aid will not help mask the ringing in the unaided ear, so it’s recommended that two hearing aids are used when tinnitus is a concern.

Discover even more benefits by contacting us today!

How the Earth is Helping Us Understand Hearing Loss


Earth provides us with the basic needs of survival: air to breathe, water to drink, food to eat and space in which to live. We know this. But what you may not know is that Earth has also provided us with key insights about hearing loss and how to achieve better hearing technologies!

How? Keep reading.

Impact of Hearing Loss
Hearing loss doesn’t just affect humans. Whales, dolphins and bats are known for utilizing sound as not only a form of communication but also to help them move around. The Washington Post recently discussed a study that shows hearing loss and interference as a serious problem for whales. An interfering noise at the right frequency or a loss of hearing can leave whales distressed, lost and possibly even unable to hunt for food. The same goes for dolphins. Proposed seismic testing in Taranaki’s Marine Mammal Sanctuary for oil could lead to permanently damaging the hearing of whales and dolphins both within and near the sanctuary. “Because dolphins navigate with sound it would be the equivalent of blinding a human,” one source stated.

Sense of Hearing
Clues about the origin and evolution of the sense of hearing can be found in a creature from the depths of the ocean – the squid. Until recently, little was known about how well a squid could hear; whether or not they relied on hearing to navigate, to sense danger or avoid marine predators. A 2012 study on the hearing and neuroanatomy of squid showcased many similarities between the hearing systems of squid and humans.
By testing how sensitive squid are to sounds and looking at their frequency range, we are able to use squid “ears” and hair cells as models for examining human hearing.

Noise Reduction
Step back onto land, and you’ll hear the persistent chirping of the Zebra finch. Researchers have long been interested in the male songbird’s complex vocalizations used during courtship, but a recent study revealed how finch brains recognize these vocalizations in noisy environments.

The finch’s ability to respond to birdsongs and ignore everything else is similar to our own ability to recognize speech in a noisy environment. This finding led primary researcher Frédéric Theunissen, Ph.D. and graduate student Tyler Lee to generating a computer algorithm designed to help reduce noise, which could help fine-tune hearing aids to better extract speech from noise.

In 2009, we tested the effects of noise reduction using an algorithm similar to Theunisssen and Lee’s and found an unexpected benefit. While noise reduction doesn’t make speech more understandable, it does reduce the brainpower required to process it. For someone who has trouble hearing in noisy environments, this finding can mean the difference between being part of the conversation or checking out of it.

Hearing Aid Technologies
Earth also provides us with natural elements to model our hearing aid technologies after.

On a lotus plant, water droplets form spheres and completely roll off the leaves, carrying dirt with them. Known as the Lotus Effect, this self-cleaning practice is the model for the protective hearing aid coatings, HydraShield 2 and Surface NanoShield on our NuEar hearing aids. Exposure to moisture, wax, oil and other liquids is one of the most common problems hearing aids face. Used on the receivers, battery doors and microphone covers of our hearing aids, these coatings provide resistance against these substances to help prolong hearing aid performance and help reduce hearing aid repairs.

With clues about the origin of the sense of hearing, animals who help us better understand how noise reduction works and natural elements that we can look to for innovation, Earth is helping achieve better hearing every day. It gives us the tools and resources we need to manufacture and deliver advanced hearing solutions, bring people together and ultimately enrich the lives of individuals with hearing loss.

6 Quick Tips for Traveling with Hearing Loss

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You booked a spring getaway to escape the stresses of everyday life, not trade them in for new ones. Follow these quick tips to keep your vacation memorable and your hearing loss the last of your worries.

1. Select your destination carefully

Consider activities available, population, nightlife and average traffic. A busy city with a 2 a.m. bedtime or constant taxi honking can create undesirable stress during your trip. If you are an iNOW user, consider using SoundSpace within your TruLink Control app. You can easily adjust sound settings to specific environments and save it as a TruLink memory. This way, you can enjoy hearing in any environment.

2. Do your research

Does the hotel provide auxiliary aids, telephones that are compatible with hearing aids or visual alarm clocks? Think about what you need for a comfortable and enjoyable experience. Pursuant to the Americans with Disabilities Act (ADA), hotels and motels must be accessible to individuals with hearing loss. The ADA applies to all inns, hotels, motels or other places of lodging.

3. Sign up for travel notifications

Make your reservations online and sign up for email or text confirmations and alerts. By doing so, you will have easy access to your itinerary, and you won’t miss important announcements about delays or cancellations. If you prefer to work with a travel agency, request an agent who specializes in working with the deaf or hard of hearing, and ask them for emailed confirmations of all arrangements.

4. When in doubt, pack it

Make a checklist of everything you need to keep your hearing aids functional, clean and protected. Pack necessary supplies such as batteries, a storage case, cleaning tools, extra tubing, and remotes and chargers for any other devices. Don’t forget a voltage converter if you’re traveling internationally or drying equipment if you’re visiting a humid location. To reduce the risk of loss or damage, be sure to pack these items in your carry-on. If you need any of additional items for your trip, contact one of our local NuEar professionals and they’d be happy to help!

5. Communicate persistently

After identifying your needs for a stress-free vacation, communicate them with the people around you – your travel companions, airport security officers, flight attendants and hotel staff, among others. When passing through airport security, you are not required to remove your hearing aids, but TSA recommends that you inform the security officer before the screening process begins. You may also provide them with a TSA notification card. Don’t hesitate to notify your flight attendants or your seat partner of your hearing loss so they will alert you about any announcements.

6. Protect your hearing aids

Remember to keep your hearing aids clean as you move from place to place as they can gather bacteria on airplanes and at heavily-populated tourist locations. Store your hearing aids in their appropriate case in the same safe location every night.

Still have questions about traveling with hearing loss? Contact one of our local NuEar professionals today!

8 Things Untreated Hearing Loss Can Impact


Hearing loss is as unique to each person as a fingerprint. No one person has the same type of loss in each ear, nor do people get hearing loss the same way. But, what everyone with hearing has in common are the 8 possible things that hearing loss can indirectly or directly affect.

  1. Vocabulary

With untreated hearing loss, various sounds and letters lose frequencies. Each letter and verbal sound corresponds to a unique frequency range, and when one loses the ability to hear that range, two things happen. First, all the sounds, letters and words that involve those frequencies are more difficult to hear and exceptionally harder to understand or identify. Secondly, when hearing loss is left untreated as time goes on, the sounds associated with those frequencies begin to lose their crispness. Some may notice they skip over S’s, leaving out “ing” endings or even stumbling over an entire word itself. The ears and brain communicate together to help produce words clearly, and if certain sounds are no longer heard, the brain’s ability to produce the words clearly and accurately is impaired.

  1. Voice

For some people with untreated hearing loss, their auditory loss may actually influence and change the way their voice sounds all together — to themselves and to others. For example, when I meet new people, the first thing they say is, “You have an accent. Where are you from?” This has been going on for nearly six years. I have a running tally of countries that people guess, and so far England and Australia are the top contenders, although I get some outliers such as Poland, Finland and most recently South Africa.

The other way untreated hearing loss can influence someone’s voice is the perceived volume at which they talk. With untreated hearing loss, even someone’s own voice sounds soft, and as they speak louder and louder to compensate for it, the “inside voice” becomes the “outside voice.” In short, shouting is now speaking. This is something many may not realize they are doing, and for many it takes hearing aids to realize just how loud they’ve been talking.

  1. Enjoying Music and Movies

With untreated hearing loss, closed captions become a necessity for many as hearing loss begins to take away the ability to understand speech and sounds in movies, especially those where the actors aren’t facing the audience, the dialogue is spoken in romantic soft whispers, the environment is dark, the actors have facial hair or wear masks, there are loud explosions, rushing waters or roaring fires and crashing cars. Essentially, if  watching a drama, action, romance or comedy, ones ears might be making enjoyment impossible.

So much time is being spent trying to understand what is said that eventually people lose track of what’s going on, and might decide to give up and stare at the screen blankly. I do that about 20 minutes in, and if it’s a comedy, I mask my being lost by laughing when the audience does. It’s not so great when I start anticipating laughter, laugh myself and then it’s dead silent as everyone stares at me.

  1. Parties, Bars and Restaurants

Two words: Too Loud! Step into any loud, noisy environment and try to hold a conversation with someone, or, even worse, a group of people. Even for people without hearing loss, this can be hard. For those with untreated hearing loss, the clanging dishes, thumping music, hundreds of conversations going on at once, and the hardwood floors often found in such environments, these situations make listening impossible. When loud ambient noises overwhelm the ears, they cannot focus on speech, even if it’s nearby.

For situations like this, our hearing aids have a Voice iQ feature that allows for noise control. Another feature, Speech ID, helps ensure that speech is protected and enhanced while background noise is lowered. With Halo hearing aids, people can also create auto-adjustable programs for various locations so that they never have to worry about an environment being too distracting or that it’ll take 15 minutes to re-set their hearing aids the way they want them.

  1. Work Performance

A study by Sergei Kochkin in 2010 found a $14,000 income difference between adults with mild and severe untreated hearing loss. The study also found that people with untreated hearing loss can lose as much as $30,000 annually. As the age of retirement extends past 65, so too does the number of employees with hearing loss. Hearing loss can hurt work performance in a variety of ways including difficulty hearing at important meetings or on calls, trouble interacting with employees at work through conversation and missing important auditory announcements. Untreated hearing loss can also lead to listening fatigue at work, affect ability to focus and retain information, and impact attitude as stress and lack of energy become overwhelming, all of which can be detrimental to overall production.

  1. Love and Friendships

Relationships with untreated hearing loss can be challenging as conversations and social outings are not conductive to understanding speech. Restaurants, bars and other loud, group environments make it difficult not only to hear but also to understand what is being said and who is speaking. Untreated hearing loss can thus become a stressful issue for not only the one with untreated hearing loss but for that person’s friends and loved ones. Over time, this may even lead to the person with untreated hearing loss to become isolated and avoid social events.

  1. Cognitive Health

Untreated hearing loss has been linked to dementia, Alzheimer’s and overall declines in cognitive capabilities. A study by researchers at Johns Hopkins released in 2013 found that those with a hearing impairment experience a 30-to-40-percent greater decline in cognitive abilities when compared to their counterparts without hearing loss. That same study also found adults with hearing loss develop significant impairments to their cognitive abilities 3.2 years earlier than adults with normal hearing. Another study from 2011 found that adults with untreated hearing loss were two, three or five times more likely to develop dementia depending on the severity of their hearing loss.

  1. Safety

Most alarms and safety-related products have both auditory and visual elements, just not always together. For those with untreated hearing loss, not being able to hear a fire alarm or tornado siren at the right time can be dangerous. The same can be said of carbon monoxide indicators and other emergency signals. Untreated hearing loss can significantly impair one’s ability to respond and process through an emergent situation.

Take a proactive approach to your health today and contact one of our local NuEar professionals today!

How to Properly Clean and Care for Your Hearing Aids


Just like cars, hearing aids require a certain degree of routine maintenance to keep them functioning at optimal capacity. Some maintenance items should be used only by the manufacturer but there are many other preventative measures that you can complete regularly to ensure that your hearing aid is at full-functioning capacity!

Below we examine three main causes or hearing aid problems and offer cleaning and care tips to help!

Battling Ear Wax
Ear wax is often described as the hearing aid’s worst enemy, and rightfully so as the most common cause for hearing aid repairs across the industry. While ear wax is a healthy, normal occurrence in the ear canal, it can create a number of problems for a hearing aid. The ear canal contains not only the solid or soft components of ear wax but also vapor that can migrate deep into the hearing aid where it can become solid and settle on critical mechanical components.

What you can do:

  • Clean your hearing aids every morning: In order to prevent wax from clogging critical components of your hearing aids, such as the microphones or receivers, it is important to wipe off the hearing aid each morning. Tissues should not be used if they contain aloe or lotions, and cleaning cloths should be cleaned regularly to avoid re-depositing of wax or other debris. It is best to wipe hearing aids in the morning when the wax has had the opportunity to dry and will be easier to remove.
  • Don’t wipe onto the microphone ports: Be careful to not wipe debris onto the microphone ports from another part of the aid.
  • Take care of your hearing aid tubing: When hearing aids are fit with either a thin tube or standard-sized earmold tubing, often times you will receive a tool used to clean the tubing when it is removed from the hearing aid itself. This cleaning should be performed regularly in order to prevent wax buildup within the tubing.

Beating Water
Any exposure to water, humidity, condensation or perspiration can cause serious damage to a hearing aid. Our hearing aids use Surface™ Nanoshield moisture and wax repellant to help repel water, oils and debris. But as with any technology, nothing is 100 percent safe. If your hearing aids are accidentally exposed to large amounts of moisture, contact a local NuEar provider right away.

While accidental immersion in a bath or swimming pool can happen, preventative measures can help guard from moisture buildup within the device during normal usage.

  • Avoid accidental exposure to water: Remove hearing aids when planning to swim or when planning to interact with large bodies of water. Store hearing aids in their storage case and keep somewhere cool and shady to avoid condensation and overheating.
  • Keep a routine: Try to adhere to a routine when it comes to your hearing aids to help avoid accidents. For example, if you typically shower first thing in the morning, always leave your hearing aids in their storage case in the same place every time (not in the bathroom) in order to avoid forgetting to take them out before bathing or accidentally knocking them into the sink or toilet.
  • Remove condensation in tubing: Moisture can collect on the inside of earmold tubing through condensation as warm moist air from the ear canal migrates out to the cooler tubing walls exposed to the environment. If moisture is noted in the tubing of a standard BTE hearing aid, a tube blower may be used to force the moisture out of the tubing after removing the tubing from the earhook.
  • Open battery doors at night: At night, hearing aid battery doors should be left open to allow air to flow through the device; this has the added benefit of preserving battery life. Ideally, hearing aids should be stored in a dehumidifying container. These serve not only as a safe nighttime storage container but also act as a moisture absorbing environment to help draw moisture from the devices into moisture absorbing crystals or packs. NOTE: follow proper use and maintenance instructions of dehumidifying devices as some may require reactivation or replacement parts after a certain amount of usage.

Avoiding Physical Damage
To prevent damage, hearing aids should be stored in a consistent, safe manner whenever they’re not in use. They should be placed out of the reach of small children and pets, as animals tend to be drawn to the devices due to the lingering human scent.

When damage occurs, gather all components of the hearing device and schedule an appointment with your local NuEar professional as soon as possible.

If there is damage to the casing, the devices should not be worn as sharp edges may cause irritation or abrasion to the ear and surrounding areas.

Damage to the tubing, either tears or pinches, should be addressed as soon as possible as such damages can have severe effects on the sound quality of the hearing device.

Make sure to utilize these tips to get the most out of your hearing aids and to keep them in optimal working condition. If you have any questions, feel free to contact one of our local NuEar providers today!

Hearing Health Resolutions for 2017


With the New Year fast approaching, it’s a time for reflection and goal-setting. This year, make resolutions to protect and improve your hearing for better overall health and happiness. Here are four great starting points:

  1. Listen carefully. Always be conscious of how loud you’re listening to your television and music. Be careful not to turn up your car stereo volume too loudly to compensate for noise from the engine or wind and back away from the noise source when watching TV.
  2. Protect your hearing. At sports venues, hunting, shooting, concerts, or other events and activities that are loud, make sure you’re using proper hearing protection. As little as 10 seconds at a loud stadium or concert can cause permanent hearing damage. There are several different hearing protection options available, including In-the-Canal earplugs, Behind-the-Ear protection and custom-fit products. Contact a local NuEar professional today and they will find a solution that best fits your needs.
  3. Tend to your overall health. Your hearing health has a direct effect on your overall health. Hearing loss has been linked to numerous medical issues, including viruses, bacteria, heart conditions or strokes, head injuries, tumors and certain medicines.
    • Heart health: Studies show that a healthy cardiovascular system – a person’s heart, arteries and veins – has a positive effect on hearing. Inadequate blood flow and trauma to the blood vessels of the inner ear can contribute to hearing loss.
    • Hypertension: There is a significant association between high blood pressure and untreated hearing loss. Hypertension can be an accelerating factor of hearing loss in older adults.
    • Smoking: Current smokers have a 70 percent higher risk of having hearing loss than non-smokers.
    • Obesity: Higher body mass index (BMI) and larger waist circumference are associated with increased risk of hearing loss in women.
    • Diabetes: Hearing loss is twice as common in people with diabetes compared to those without. Adults whose blood glucose is higher than normal but not high enough for a diabetes diagnosis, have a 30 percent higher rate of hearing loss compared to those with normal blood sugar.
    • Ototoxicity: There are more than 200 medications (prescription and over-the-counter) on the market today that are known to be ototoxic or “poisonous to the ears.” Some known ototoxic drugs are: Aspirin, Quinine, Loop diuretics (or “water pills”), certain antibiotics, and some environmental chemicals.
  1. Consult a professional. If you or a loved one are experiencing signs of hearing loss, call one of our local NuEar professionals and they’d be happy to help you through your hearing journey. The sooner you take action, the sooner you put a stop to the negative effects of hearing loss, and the sooner you begin to regain sharpness, confidence and control.

Contact a local NuEar professional today to start your hearing health resolutions for 2017!

4 Tips When Talking to a Loved One about Hearing Loss this Holiday Season


Attempting to talk to a loved one about their hearing loss can be a difficult task. While it may be obvious that a loved one is suffering, and should get hearing help, research shows that, on average, hearing aid wearers wait over 10 years after their initial diagnosis to be fit with their first set of hearing aids.

Holidays like Thanksgiving present a good opportunity to discuss a family member’s hearing loss in a supportive, positive atmosphere.

“Holiday gatherings can be particularly problematic for people with untreated hearing loss, as many loud voices, background music and noise can make it difficult to follow, participate in and feel a part of conversations and celebrations,” says Dr. Sara Burdak, Vice President of Education and Audiology at Starkey Hearing Technologies.

Burdak offers four helpful tips on talking to your loved ones about hearing loss:

Choose the Right Time

Set the stage for a successful talk. Choose a quiet moment in a location that is comfortable and familiar to the person with hearing loss. Minimize background noises that might make it difficult for him or her to hear and understand what you’re saying. Don’t raise your voice, but speak slowly and clearly, and make sure to face your loved one so he or she can clearly follow the movement of your lips.

Be Compassionate

Keep your language compassionate, not accusatory. For example, rather than saying “you can’t hear me when I talk,” try “I’m concerned by how often you ask people to repeat themselves.” Because hearing loss is commonly perceived as an older person’s problem, talking about it can be emotional for people, and your loved one may feel that admitting to hearing loss is like admitting to becoming old and frail.

Show Benefits

Focus on the benefits of treatment and be specific. Instead of just saying “you’ll hear better,” provide real-life examples, such as “you’ll be able to hear your grandson sing in church” or “when Uncle Bill tells that joke you love, you’ll be able to hear every word.” Also explain how hearing loss can lead to other health problems like heart disease, stroke, high blood pressure and more. Getting a hearing test is just the first step to their overall well-being.

Offer to Schedule and Attend a Hearing Consultation with Them

We know the holidays can be a tough time for someone who is struggling to hear, but with the support from their loved ones, it doesn’t have to be. You can even offer to have your hearing tested with them! Just remind them that they have nothing to lose and everything to gain by seeing a hearing professional. Contact a local NuEar professional today to schedule a hearing consultation!

“Hearing loss doesn’t have to dim the holidays for anyone, thanks to modern hearing aid technology,” Burdak says. “Once you start the conversation and get your loved one help, you’ll both be able to better enjoy the spirit of the season.”

Overcoming the Stigma of Hearing Loss and Hearing Aids


Chances are you know someone with hearing loss. In the United States alone, over 34 million people, roughly 1 in 10, have some level of hearing impairment. Hearing loss not only affects the individual who has hearing loss but those around them as well. Hearing loss can adversely affect your ability to interact with the world around you, leading to embarrassment, social isolation, negative workplace outcomes and relational stress.

The good news is that 95 percent of hearing losses can be treated with hearing aids. Yet fewer than 20 percent of people with hearing loss choose to do anything about it. So why don’t more people seek hearing help?

People usually suffer needlessly for several years before they look for hearing help. A study published in 2010 by Margaret I. Wallhagen, Ph.D., found that the perceived stigma associated with hearing loss negatively impacts an individual’s initial acceptance of it and whether or not they choose to wear hearing aids.

The study found that hearing loss stigma is directly related to three main factors: alteration in self-perception, ageism, and vanity. Unfortunately, just the idea of wearing hearing aids was found to negatively change self-perception for participants in the study, even before they actually tried them. The study also found that the negative associations were markedly diminished after they tried hearing aids which were discreet and unnoticeable.

The stigma associated with hearing loss and hearing aids often prevents a person from seeking hearing help. Typically, the same people that worry needlessly are pleased to find that there are many discreet, customizable options and that they greatly improve quality of life.

How can you break the stigma of hearing loss? Here are four things you can do:

  • Get your hearing tested annually and encourage your loved ones to do the same.
  • If you have a hearing loss, treat it. Contact a local professional today and they can find the best fit for your hearing loss, lifestyle and budget.
  • Wear your hearing aids. Our NuEar professionals know that getting new hearing aids can be an adjustment, which is why they are here to help you every step of the way through your hearing journey.
  • Speak up about your hearing loss. Being vocal about your own hearing loss will gradually lower the stigma for others.

Don’t let the stigma of hearing loss and hearing aids prevent you from living life to the fullest. Investing in better hearing should be a priority! If you or a loved one is experiencing hearing difficulties, don’t wait – contact a local professional for a hearing evaluation. You owe it to yourself and to those around you to hear your very best.